Wisconsin has a long brewing history that goes back almost two hundred years. Today, the state ranks ninth in the nation for microbreweries per capita. Since 2004, Rush River Brewing of River Falls, Wis., has produced crafted ales enjoyed throughout Wisconsin and Minnesota.

In the past, Rush River had been pitched by different agencies on grand marketing campaigns that felt more like portfolio-builders for the agencies than foundational work that would help Rush River.

We took a different approach: instead of coming to Rush River with pre-packaged, inflexible proposals, we explained the benefits of rebranding and listened to the brewery’s potential concerns with the process. Over the course of several meetings, we grew to better understand the company, the strength of its products, and where it saw itself in the marketplace. Our approach showed Rush River that we were invested in the company’s success and built the foundation of a trusting, collaborative relationship.

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RESULTS WITHIN FIRST 8 MONTHS:

Bottle Sales +127%
Keg to Bottle Sales Ratio - flipped
Brewing Demand +200%