Set in the foothills of its namesake mountain, Pikes Peak Brewing Co is a small Monument, Colorado based brewery with big plans. Beloved locally for its classic ales and cozy taproom, Pikes Peak had a solid foundation in place and were ready to climb a little higher. With plans to start canning its product and selling in stores, Pikes Peak knew it needed a brand that would stand out on the shelf.

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Pikes Peak’s existing logo was overly complicated with too many colors and unnecessary details. It appeared outdated and of a lower quality than the craft beer it represented. Pikes’ owner liked the idea of mimicking the logo in the style of a park ranger badge, so we set to work building the brand identity around a vintage, heritage style with the mountain front and center.

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Since all of Pikes Peak beers are named after historical landmarks, monuments or local events, the new brand played off that theme and extended seamlessly from their newly canned product to their updated digital presence.

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RESULTS WITHIN FIRST 8 MONTHS:

Wholesale Sales +250%

Tasting Room Sales +37%

Cans Produced -  60k