OVERVIEW

Today, in a historic mill nestled along the Cannon River in Minnesota, a nearly 150-year-old story is still being woven. The Faribault Woolen Mill endures as one of the last vertical woolen mills in America. Here, fifth generation craftspeople take raw wool and create blankets, throws, scarves and accessories of remarkable comfort and quality. Irreplaceable century-old machinery stands side by side with modern technology in our "new" mill, which was built in 1892.

When you earn the opportunity to work with a 135-year-old brand, you tread respectfully. We updated Faribault Woolen Mill's logo, wrote a new tag line and retooled and refreshed the brand strategy, manifesto, target audience, photography style and brand voice.