Located steps away from the Mayo Clinic in Rochester, MN, Essential Juicery is an independent shop producing hand-crafted fruit and vegetable juices. The produce and herbs are cold-pressed daily to preserve essential nutrients and minerals and come in a variety of flavor combinations. With a seriously healthy product, Essential needed branding, packaging, and a web presence that could be simple, fun, and friendly without compromising the high-end nature of its cold-pressed juice.